Last Updated: April 2, 2026

1. Introduction

King of Pools (“King of Pools,” “we,” “our,” or “us”) is committed to protecting your privacy and handling your personal data in a transparent, secure, and lawful manner. This Privacy Policy describes how we collect, use, disclose, and protect personal data obtained through https://kingofpoolsnj.com (“Website”) in compliance with:

  • The General Data Protection Regulation (GDPR) for visitors from the European Economic Area (EEA);
  • The New Jersey Data Privacy Act (NJDPA) for New Jersey residents;
  • Applicable U.S. federal and state privacy laws;
  • Accessibility and data-handling frameworks related to AudioEye;
  • Cookie-consent and tracking-control frameworks enabled through TrustArc.

By using this Website, contacting us, or submitting personal information, you agree to the practices outlined in this Privacy Policy. If you do not agree, please discontinue use of our Website.

2. Personal Data We Collect

We may collect personal data directly from you, automatically through your use of the Website, or from third-party service providers acting on our behalf.

2.1 Information You Provide Directly

This includes data you voluntarily submit through forms, emails, or phone calls, such as:

  • Name
  • Email address
  • Phone number
  • Address or service location
  • Project details or service requests
  • Any additional information you choose to share

2.2 Information Collected Automatically

Using cookies, analytics tools, and performance technologies, we may collect:

  • IP address
  • Browser and device type
  • Referrer URL
  • Pages visited, session duration, click patterns
  • General location data (city, region)
  • Technical and usage data necessary for security and diagnostics

Non-essential cookies (analytics, marketing, personalization) only activate after affirmative user consent, managed through TrustArc.

2.3 Information from Third Parties

We may receive information from:

  • Website hosting providers
  • Email service providers
  • Analytics vendors
  • Customer service or scheduling tools
  • Accessibility systems such as AudioEye

All third-party processors operate under contractual agreements requiring GDPR-level safeguards.

3. Purpose and Legal Basis for Processing

We process personal data only for lawful purposes. Depending on your jurisdiction, our processing is based on:

3.1 Legal Bases Under GDPR

  • Consent: For cookies, marketing communications, and optional data fields.
  • Contractual necessity: When responding to service inquiries or preparing quotes.
  • Legitimate interests: Website security, fraud prevention, service improvement, analytics (after consent), and customer communication.
  • Legal obligations: Complying with state, federal, tax, or law-enforcement requirements.

3.2 Legal Bases Under NJDPA & U.S. Laws

For New Jersey residents, we honor rights regarding:

  • Access
  • Deletion
  • Correction
  • Portability
  • Opt-out of data sale, targeted advertising, or profiling with legal effects

King of Pools does not sell personal data or engage in automated decision-making that produces significant effects.

4. How We Use Your Data

We may use your data for the following purposes:

  • Responding to service inquiries or quote requests
  • Providing pool construction, renovation, or maintenance services
  • Scheduling appointments or consultations
  • Sending administrative or transactional communications
  • Improving Website functionality, performance, and security
  • Conducting analytics (with prior consent)
  • Managing cookie preferences and compliance using TrustArc
  • Enhancing accessibility via AudioEye
  • Marketing communications (only if you opt in)

We do not use your personal data for profiling, automated decision-making, or selling to third parties.

5. Sharing and Disclosure of Personal Data

We may share personal data with:

5.1 Third-Party Service Providers

These may include:

  • Hosting and server infrastructure
  • Customer relationship/communication tools
  • Email delivery platforms
  • Website analytics providers
  • Accessibility software (AudioEye)
  • Cookie compliance management (TrustArc)

Each third-party processor must maintain security, confidentiality, and GDPR-equivalent safeguards.

5.2 Legal and Safety Disclosures

We may disclose data if required to:

  • Comply with legal obligations
  • Respond to lawful requests by authorities
  • Protect the rights, property, or safety of King of Pools, our users, or others

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to support essential functionality, analytics, and optional features.

All non-essential cookies remain disabled until you provide explicit consent through our TrustArc Cookie Consent Manager.

A full breakdown of cookie categories and purposes appears in the Cookie Policy, published separately.

You can adjust your cookie preferences at any time via the “Cookie Settings” link in the Website footer or the TrustArc banner.

7. Data Retention

We retain personal data only as long as needed for:

  • Delivering requested services
  • Fulfilling contractual or legal obligations
  • Internal recordkeeping
  • Resolving disputes

When data is no longer needed, we securely delete or anonymize it according to applicable standards.

8. International Data Transfers (GDPR Requirement)

If you are located in the EEA, please be aware that your data may be transferred to servers or processors located in the United States. Such transfers occur under legally approved mechanisms such as:

  • Standard Contractual Clauses (SCCs)
  • Adequate contractual protections
  • Additional safeguards consistent with GDPR standards

9. Your Rights

9.1 Rights Under GDPR

You may request:

  • Access to your personal data
  • Correction of inaccurate or incomplete data
  • Deletion of your data (“right to be forgotten”)
  • Restriction of processing
  • Data portability
  • Objection to processing based on legitimate interests
  • Withdrawal of consent at any time

9.2 Rights Under NJDPA

New Jersey residents may:

  • Access, correct, delete, or export their personal data
  • Opt out of data sale, sharing, or targeted advertising
  • Request information about data categories and processing purposes
  • Exercise rights without discrimination or retaliation

To exercise your rights, contact: info@kingofpoolsnj.com.

Identity verification may be required.

10. Data Security

We implement reasonable and appropriate technical and organizational safeguards to protect personal data, including:

  • Encryption and secure transmission
  • Access control and role-based data management
  • Secure hosting infrastructure
  • Regular monitoring for vulnerabilities
  • Vendor compliance oversight

We cannot guarantee 100% security, but we strive to meet or exceed industry standards.

11. Accessibility & AudioEye

The Website uses AudioEye, an accessibility platform that helps support compliance with:

  • ADA Title III
  • WCAG 2.1 AA
  • Section 508 requirements
  • General accessibility best practices

AudioEye tools do not collect unnecessary personal data or use cookies for marketing. Any data collected is strictly for system performance, error detection, and accessibility support.

Users who experience accessibility issues may contact us at info@kingofpoolsnj.com or (201) 768-6844. Reasonable accommodations will be made.

12. Children’s Privacy

Our Website is not intended for individuals under 13. We do not knowingly collect personal data from children. If we learn that we have collected information about a child, we will delete it promptly.

13. External Links

Our Website may link to third-party websites or services.

We are not responsible for their privacy practices or content.

We encourage you to review their Privacy Policies separately.

14. Changes to This Privacy Policy

We may modify this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. Updated versions will be posted on this page with a revised effective date.

15. Contact Us

For questions, concerns, or data-rights requests, please contact:

Email: info@kingofpoolsnj.com
Phone: (201) 768-6844